Who are we?
Native North stems from the synergy between timeless Scandinavian design and contemporary city style. Founded by designer Morten Hvidtsted in 2014, the small but simple collections are an ode to Nordic masculinity, offering high-quality contemporary garments with a distinctly Nørrebro edge.
Designed in Nørrebro
Native North wears its Copenhagen credentials proudly on its sleeve. Headquartered in the heart of Nørrebro, each collection reflects an urban flair that can only come from knowing the city and its nuances inside out.
A deep-rooted love of design is ingrained in our DNA. Each garment lies at the intersection form and functionality, while staying true to the classic Scandinavian design ethos. Think premium fabrics, bespoke finishes, unconventional details; but always with a deep respect for the art of uncompromised craftsmanship.
Quality in the details
We’re all about well-made pieces, designed to be loved for a long time. All of our fabrics are selected for their unique and intrinsic qualities, each hand-picked and handcrafted with their own story to tell. With an emphasis on quality, functionality and comfort, Native North is for those who want to look good but stay comfortable.
Local design, global reach
Native North is based in Copenhagen’s hip Nørrebro district, where both the flagship store and headquarters are located. Today, Native North is sold in more than 60 stores across 12 countries: from the streets of Montreal to Moscow’s metropolis. See our stockists list here.